Some of the things we do

Most of the work we do at Inuda Innovations involves using and developing tools and services that fit among five flavors of social software. Below you can find a one line definition of each, an explanation of what it is that makes these kinds of tools and services social and real world examples of how they can increase sales and productivity.

Widgets – Simple tools for sharing content across web sites

• Sociable with people – People can add widgets to their websites with little or no technical knowledge
• Sociable between people – People can use them to share information from around the web with users of their own site
• Sociable between software – Widgets can be displayed on a consumer’s website because a provider has made their website capable of providing them
• Example – Amazon provides a Wishlist widget that lets people show visitors to their site a list of things they’d like bought for them
  • Makes the process of buying someone a birthday present easier
  • Drives sales at Amazon, sites with the widget earn 10% referral fees
  • widgets.amazon.co.uk

Mashups – Systems for combining content from multiple websites

• Sociable with people – Users see a tailored view on the information they are interested in, rather than combining data from different sources manually
• Sociable between people – People can use them to bring together information about a collection of their friends and colleagues in one place
• Sociable between software – Mashups work because they are able to plug into a number of ‘sociable’ information sources
• Example – Querty Cars independently brings together Google Maps and cars for sale on eBay
  • Makes it easier to find cars for sale near you
  • Drives sales at eBay and provides the creator with advertising revenue
  • www.quertycars.co.uk

Social Networks – Online communities that connect people around common interests

• Sociable with people – People can get a simple interface built around people and tailored to specific subject matters
• Sociable between people – People can use them to find out about and communicate with people in a trusted environment
• Sociable between software – Social Networks can be built to integrate with new and existing web sites and services
• Example – Campbell’s Community site creates an environment in which customers can share recipes and learn about new products
  • Makes it easier for the company to understand the needs of their most loyal customers
  • Drives sales through a direct marketing channel which already has users’ attention
  • kitchentable-campbells.forums.liveworld.com

Facebook Applications – A part of the fastest growing online community

• Sociable with people – People can use tools and services relevant to them within an environment they are familar with
• Sociable between people – People can share and discover information within the context of things they have already shared on Facebook
• Sociable between software – Facebook applications are advanced Widgets and Mashups that know how to talk to Facebook
• Example – The “Where I’ve Been” Facebook Application allows users to add a map to their profile
  • Makes it easier for people to share the places they’ve been and want to go
  • Drives sales through highly targeted marketing from travel companies
  • apps.facebook.com/whereivebeen

Collaboration Tools – Systems for managing information and workflow in specialised domains

• Sociable with people – People can do the things they are good at leaving the software to handle the boring and repetitive tasks
• Sociable between people – People can work together while avoiding the problems created by groups of people editing one complex spreadsheet
• Sociable between software – Collaboration systems can be built to interact with new and existing sources and consumers of information
• Example – Basecamp provides a simple alternative to Microsoft Project for project management
  • Makes communication between project team members and clients more effective
  • Drive sales by facilitating richer, more transparent communication with clients
  • www.basecamphq.com

From £100 per month we can help you use the best of these kinds of tools in your business.

Find out about Inuda Signals by clicking here.

From £1000 we can help you build these kinds of tools, tailored to your business.

Find out about Inuda Engineering by clicking here.